B2B Marketing Analytics Modeling Reporting 
Smart Data Collective
NOVEMBER 20, 2022
Depending on the niche, marketing agencies often need more traffic. In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. This can cause trust issues between a company and a B2B marketing agency.
Occam's Razor
APRIL 21, 2014
Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. If there is anything you can measure, even with your broken analytics implementation, do that first. Don't make that silly mistake.
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Occam's Razor
SEPTEMBER 30, 2013
Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Two things I love a lot: 1. 5: Rent or Own?
Smart Data Collective
MAY 19, 2022
billion on marketing analytics in 2020 alone. When it comes to B2B business, considering the prospect’s organization and what it offers, as well as its vendors and online presence, can assist salespeople in interacting with them effectively. Would you like to make your financial reporting more efficient?
Occam's Razor
JUNE 7, 2017
The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.
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