CIO Business Intelligence

JANUARY 15, 2024

For some, the increases were dramatic — 15% of respondents reported more than 15%, and a further 28% reported increases between 5% and 15%. In its Predictive Demand Planning solution, SAP is using a self-learning model to provide longer-range forecasts, alert users to the root causes of forecast changes, and make recommendations.

Sales 88

Sales Software Forecasting Statistics 88

FineReport

APRIL 3, 2024

Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters.

Metrics 98

Metrics Dashboards Interactive Visualization 98

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 70

Marketing Management Optimization Cost-Benefit 70

datapine

AUGUST 14, 2019

Many users also report its power in constructed-in capabilities and libraries, data manipulation, and reporting. Whether the company needs a comprehensive financial analytics strategy or process, R has become one of the most used data science tools to explore and manage data. Source: mathworks.com.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. However, in today’s multi-channel environment, this model can lead to misunderstanding the customer journey, resulting in misallocation of budgets and suboptimal tactics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.

IT 97

IT Cost-Benefit Strategy Consulting 97

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A junior Analyst – even a budding reporting-focused new hire – should be watching it. In the past, I’ve recommended using Custom Metrics in tools like Google Analytics to compute Gross Profit. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

MARCH 28, 2022

The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance. There are a lot of different primary market research resources that you can use to find this information.

Data mining 98

Data mining Customer Analytics Marketing Advertising 98

datapine

DECEMBER 4, 2019

The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model. For instance, if a model is created based on the factors inherent at one company, it doesn’t necessarily apply at a second company.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

CIO Business Intelligence

DECEMBER 30, 2022

Two-thirds of UK viewers watching the streamed productions lived outside London. “The lessons learned from streaming and Pay-per-view are feeding into our future plans for increasing our digital output and reach,” summarised the ROH’s annual report. The success of an interim service—ROH says there were over 9.5m

Broadcasting 67

Broadcasting Digital Transformation Technology Marketing 67

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increasingly, though, brands and businesses of all sizes expect their legal representatives to leverage and report out – data the same way as the rest of the company. Increased Marketing Potential.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. Data analytics technology helps companies establish better price points.

Data Analytics 89

Data Analytics Analytics Big Data Sales 89

Smart Data Collective

NOVEMBER 20, 2022

Setting up a manufacturing marketing agency can be difficult; therefore, you must look at possible strategies that can help it grow rapidly, such as leveraging data analytics strategically. You can use the following strategies to integrate data analytics technology into your business model. Publish content frequently.

Manufacturing 134

Manufacturing Marketing Data Analytics Analytics 134

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 5: What-if Analysis Models. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. allow for smart elements like modeling.

Visualization 124

Visualization Strategy Interactive Statistics 124

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Smart Data Collective

APRIL 2, 2021

There are a lot of ways to use big data for an ecommerce business model. Data Analytics Shows Best White Label Products for Ecommerce in 2021. We found invaluable data from a variety of market analytics platforms, which helped us come up with this list. 1) Mobile covers. billion by the year 2026.

Big Data 78

Big Data Marketing Sales Data mining 78

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. Where does the Data Architect role fits in the Operational Model ?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Sisense

JUNE 15, 2021

This functionality is seen as so valuable that a Sisense-commissioned IDC Internal Analytics Survey in 2020 saw 78% of business leaders report that they are already using AI in their BI tools. Just throwing some dashboards or reports at your teams and expecting that to translate into positive change isn’t going to work.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

bridgei2i

JUNE 3, 2020

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Forecasting models have to be created keeping in mind this uncertainty, and key indicators need to be identified for early detection.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Funnel management: Automated follow-up notifications, modeling depending on potential customer demands and trends, and statistics by product, main source, and other variables can help you simplify your sales process. Would you like to make your financial reporting more efficient?

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Ontotext

JANUARY 6, 2022

“Power Unit” vs “Power Plant”); Some VAT numbers of market participants are syntactically invalid or expired; And this is what transpired by integrating only a tiny bit of ENTSO-E Transparency data in a knowledge graph. Kibana is a very powerful tool for making analytics that is part of the Elastic stack.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Darkhorse

APRIL 9, 2018

Or is it a static problem where the model will stay the same. The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Or do you just have a single question you need answered.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The team at Google adopted the strategy of having a robot learn own its own (rather than programming it with pre-configured models). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

JUNE 7, 2017

Are the resulting Applause Rate, Conversation Rate and Amplification Rate enough for a smaller business to use it’s precious marketing dollars on this Social Media strategy/impact? Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162