Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next. strategies). Josh Thomas.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. This is where data analytics is going to come in handy. Post-sales customer journey optimization. There are many reasons to use big data in marketing.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B ROI 162