datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. They can all help you at any time depending not the context.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Think about the deep understanding you can get of your customers, and the profound implications on marketing ROI and where you spend your budgets, content creation, multi-channel touch-points, and everything I'm forgetting.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. If your company is already good at TV/Radio/Print, you have all the raw ingredients to create a powerful (and measureable!) Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Don't stop there.

Marketing 147

Marketing Advertising Strategy Optimization 147

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are?

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167