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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO.

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IT Budgeting Practices for Data-Driven Companies

Smart Data Collective

Companies are investing more in big data than ever before. Last year, global businesses spent over $271 billion on big data. While there are many benefits of big data technology, the steep price tag can’t be ignored. We mentioned that data analytics offers a number of benefits with financial planning.

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Why Data-Driven SEO is Crucial for SMEs in This Recession

Smart Data Collective

More small businesses are leveraging big data technology these days. One of the many reasons that they use big data is to improve their SEO. Data-driven SEO is going to be even more important as the economy continues to stagnate. Data-Driven SEO Strategies Should Focus on Improving Traffic to Location Pages.

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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 105
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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.