Occam's Razor

APRIL 15, 2019

If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. It is not hard to see that a modern large corporation is likely missing out on the benefits of all they should know about their business through data. Not everything a company does works out.

Measurement 79

Measurement Strategy Data Processing Uncertainty 79

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! More analysts. That fed a virtuous cycle.

Analytics 96

Analytics Measurement Metrics KPI 96

Occam's Razor

JANUARY 4, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Or, the Business Intelligence tool of choice used by your company.

KPI 127

KPI Advertising Metrics Measurement 127

Domino Data Lab

JANUARY 6, 2019

In business terms, why does this matter ? And my favorite topic: what are some of the best books, blogs, podcasts, etc., They were making big sacrifices to invest in upskilling for significant changes in their careers. Based on the business focus of an organization, people need different approaches to training.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Insight

MARCH 28, 2019

Anonymous employee reviews allow an unprecedented level of transparency regarding a company’s culture, management style, career ladder, and other facets of the workplace. In fact, Glassdoor estimates that 70% of job seekers use online reviews to guide their career choices. These categories are relatively broad (e.g.

Dashboards 70

Dashboards Visualization Data Science Machine Learning 70

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." Yes that does sound like career suicide. Our company "owned" a category term. There were only two companies essentially competing and this was the Category key term. But stick with me.

Management 68

Management Experimentation Testing Strategy 68

Domino Data Lab

JULY 22, 2019

This blog post provides a concise session summary, a video, and a written transcript. why data governance, in the context of machine learning is no longer a “dry topic” and how the WSJ’s “global reckoning on data governance” is potentially connected to “premiums on leveraging data science teams for novel business cases”.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

FEBRUARY 25, 2014

But trust me, it is better for your career (and, this is a lot less important, but much better for your company/audience :)) to get really, really good at data presentation. But if you had to obsess about something, obsess about the value delivered to the business. Then we have it for the company and its category.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

OCTOBER 24, 2016

This results in frustration, derailed careers and a massive amount of money flushed down sad places. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works. Let's go.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 21, 2015

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what. In fact 86.4%

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

AUGUST 13, 2012

I've categorized the questions and answers into four distinct categories: The "really difficult," "oh that's not so bad," "omg that's easy" and the "unknown unknowns." What tools / methodologies do you use to answer pan-session sorts of business questions? Pretty cool right?

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 9, 2012

It is the season to be predicting the future, but that is almost always a career-limiting move. Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. And here's the thing… if you are a "Web Analyst" in the broadest sense of that word, then this is your problem.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Testing Measurement Optimization 135

IBM Big Data Hub

JULY 7, 2023

Businesses lean on these people who “think for a living” to drive innovation, solve problems and manage personnel. Too often, these skilled workers get bogged down in managing day-to-day tasks or the bureaucracy of the business, leaving less time for creative thinking.

Cost-Benefit 69

Cost-Benefit Consulting Management Data-driven 69