AWS Big Data

APRIL 24, 2023

It allows you to access diverse data sources, build business intelligence dashboards, build AI and machine learning (ML) models to provide customized customer experiences, and accelerate the curation of new datasets for consumption by adopting a modern data architecture or data mesh architecture.

Data Lake 76

Data Lake Data Governance Cost-Benefit Machine Learning 76

AWS Big Data

MARCH 2, 2023

Apache Iceberg is an open table format for very large analytic datasets, which captures metadata information on the state of datasets as they evolve and change over time. It adds tables to compute engines including Spark, Trino, PrestoDB, Flink, and Hive using a high-performance table format that works just like a SQL table. AWS Glue 3.0

Data Lake 115

Data Lake Data Processing Metadata Snapshot 115

Occam's Razor

APRIL 13, 2015

My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact). See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data. Custom Alerts: Get Your Known Unknowns!

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Do they want to get more social reach on the blog posts your company is putting out? We’ll even cover the dos and don’ts of creating a dashboard. How much context they already have.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. The value of Facebook in "spreading word of mouth," "getting your brand in front of friends of fans," and "engaging fans with five to seven posts a week on your fan page." Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

SEPTEMBER 6, 2022

4) Content Dashboards Examples. As a content manager, you most likely spend most of your time writing quality blogs, email newsletters, and social media posts, all in an effort to ensure the business is growing and achieving its goals. 2) What Is A Content Dashboard? 3) Why Is Content Report Analysis Important?

Dashboards 179

Dashboards Reporting ROI Metrics 179

Ontotext

MARCH 8, 2023

With the size of data and dropping attention spans of online users, digital personalization has become one of the top priorities for companies’ business models. For many organizations, however, the question remains, “Is it the right solution for us?” We get this question regularly.

Enterprise 52

Enterprise Knowledge Discovery Risk Data-driven 52

Occam's Razor

MAY 5, 2016

Consider the See-Think-Do-Care business framework, discern the intent of your audience and ensure that you ad content, ad targeting and ad landing page are aligned with your audience's intent. Technical how-to implement enhanced code guidance (Google Tag Manager or direct). Honestly, it is that easy. And, now, whose fault is it?

Metrics 103

Metrics Reporting Analytics Advertising 103

bridgei2i

APRIL 29, 2020

As a result of the rapid spread and severe impact on communities, businesses are also seeing slowdown and unforeseen scenarios with restrictions imposed on the movement of goods and people, lockdowns, and stricter regulatory measures. The rapid spread of the Covid-19 virus is already having a significant impact on the global economy.

KPI 52

KPI Risk Management Measurement Risk 52

Occam's Razor

JUNE 4, 2018

Yes, that additional $6 mil is not as hard to accomplished for an imaginative focused team – in fact you can get that from implementing half of the recommendations in this blog post. One strategic issue is illustrated by Timbuk2. Timbuk2 pays a huge margin to its resellers to sell their messenger bags. My heart bleeds digital.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

AUGUST 8, 2011

Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s my most recent blog post (with downloadable segments): 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

OCTOBER 14, 2014

See Page 269. :). This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. follow a link on an email and land on page that has no connection to the promise made in the ad. Not having a vibrant, engaging, non-pimpy blog. Every presentation I do is customized for the audience in the room.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JULY 24, 2018

When one grasps these two outcomes – blind business leaders, blind analytics leaders – it is simply heartbreaking. The dilemma of how to simplify this complexity, to create sighted business and analytics leaders, has lingered with me for quite some time. On this blog, you’ve seen numerous attempts by me to remedy the dilemma.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! I call it the slow but sure path to irrelevancy.

Analytics 96

Analytics Measurement Metrics KPI 96

datapine

JULY 11, 2019

The rise of innovative, interactive, data-driven dashboard tools has made creating effective dashboards – like the one featured above – swift, simple, and accessible to today’s forward-thinking businesses. Dashboard design should be the cherry on top of your business intelligence (BI) project. Now, it’s time for the fun part.

Dashboards 319

Dashboards Metrics Visualization Key Performance Indicator 319

Occam's Razor

MAY 4, 2010

So at the end of my 10 Fundamental Web Analytics Truths blog post I requested readers who were interested in the scholarship to complete this simple task: Pick a site you love and tell me three things you would change about it, and why. , in this post I thought I'll share with you some tips should someone (like me!) Let's go.

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

SEPTEMBER 20, 2010

Someone recommends your business / solution to someone else and boom they show up at the site. Guess where this category will be categorized? Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag. They click on a link on the landing page to go deeper into the site.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. Yet there are numerous business decisions that need to me made during the course of implementation, many of which have huge data implications. 4: What’s your unique page definition?

Analytics 93

Analytics Data Collection Reporting Marketing 93

datapine

NOVEMBER 30, 2023

2) When & When Not To Use Tables 4) Types Of Table Charts 5) How To Make A Table Chart 6) Table Graph Examples Visual representations of data are all around us. This is especially valuable in a business context, where data has become a company’s biggest competitive advantage. What Is A Table Graph?

Visualization 186

Visualization Cost-Benefit Sales KPI 186

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Ultimately, it will provide a clear insight into relevant KPIs and build a solid foundation for increasing conversions. How do you know that? Or drastically change for another path?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 21, 2009

Pages viewed. Lack of clarity from our business leaders about what the site is solving for. Lack of clarity from our business leaders about what the site is solving for. Magic related to finding challenges in your business. In the best case scenario you have even optimized landing pages. Referring URL's.

Metrics 94

Metrics KPI Reporting Visualization 94

datapine

APRIL 20, 2023

2) Types Of Area Charts 3) When To Use Area Graphs 4) Area Diagram Best Practices 5) Area Chart Examples It is no secret that the human brain processes visual information way faster than text or numbers. That is why graphical representations of data have been so popular in the media, politics, research, and businesses for decades.

Visualization 182

Visualization KPI Sales Dashboards 182

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). 4: Competitive Intelligence is Your New Best Friend. # 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. Your business is unique. Business Outcomes Analysis. I suffer from the problem that tons of people scrape the content from this blog and repost it as if it were their own. Standard reports stink. Custom reports rock!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. There is a lot any business — B2C, B2B, A2Z — can learn from Songza.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. "Engagement Goal": Pages Viewed.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. I was surprised to learn that their primary digital strategy consisted of creating Facebook pages (and not much else). How can a company know if it is staged for complete and glorious success when it comes to digital marketing?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 30, 2012

In-Page Analytics – Re-imagine Traveling Through Data. #5. Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. Rather than data puking, I'm now forced to go talk to the VP of Digital and ask this question: "What are your business priorities for the next six months?"

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Peter James Thomas

AUGUST 22, 2018

© Randall Munroe of xkcd.com – Image adjusted to fit dimensions of this page. Work by the inimitable Randall Munroe, author of long-running web-comic, xkcd.com , has been featured (with permission) multiple times on these pages [1]. What is meant by the innocent “amount of the circle” here?

Sales 73

Sales Statistics IT Publishing 73

Peter James Thomas

OCTOBER 1, 2019

Note: Here an “axis” is a fixed reference line (sometimes invisible for stylistic reasons) which typically goes vertically up the page or horizontally from left to right across the page (but see also Radar Charts ). Categories and values (see below) are plotted on axes. Most charts have two axes.

Sales 61

Sales Measurement Statistics Data Architecture 61

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Avg page views per visitors. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. What dimensions, if analyzed, will deliver juicy business insights? If you fall in the "Analyst unwilling to do the hard work" category, I'm afraid I can't help you. We work very hard.

IT 138

IT Measurement Marketing Metrics 138

erwin

APRIL 18, 2019

What for-profit businesses does CCPA apply to? This means businesses located outside of California, but selling to (or collecting the data of) California residents must also comply. GDPR encompasses all categories of “personal data,” with no distinctions. While the CCPA has been signed into law, organizations have until Jan.

Data Governance 81

Data Governance Metadata Data-driven Data Collection 81

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

Our post describes how we arrived at recent changes to design principles for the Google search page, and thus highlights aspects of a data scientist’s role which involve practicing the scientific method. We’re not going to engage in this debate but in this blog post we do focus on science. This is very much what scientists do.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

DECEMBER 9, 2013

Business results suffer. More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. In many cases, it is a tendency we have to learn to restrain. In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165