Occam's Razor

DECEMBER 9, 2009

In this blog post I'll share a unique "case study", more like one person's problem, and my advice to them about how to think about the organization problem. It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

MARCH 25, 2014

But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. And that's not because we stink.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

AUGUST 13, 2012

What tools / methodologies do you use to answer pan-session sorts of business questions? What tools / methodologies do you use to answer pan-session sorts of business questions? What can analysts do, if anything, to overcome the multi-device challenge. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 22, 2013

" When I started to think about this latest framework, here's what I was trying to solve for: * We talk the customer centricity game, but we rarely walk it. ." " When I started to think about this latest framework, here's what I was trying to solve for: * We talk the customer centricity game, but we rarely walk it.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? What to do, where to start, what's cool. I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), Of course tools. Web Analytics 2.0.

Analytics 135

Analytics Testing Measurement Optimization 135

erwin

APRIL 16, 2024

In this blog, we’ll delve into the critical role of governance and data modeling tools in supporting a seamless data mesh implementation and explore how erwin tools can be used in that role. Business Glossaries – what is the business meaning of our data? One such innovation gaining traction is the data mesh framework.

Metadata 52

Metadata Data Quality Data Governance Modeling 52

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

But, what about businesses? In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. I believe that every human with time to spare, and a connection to the web, should be on social media.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167