Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Request for help.

Analytics 71

Analytics Metrics Measurement Testing 71

DataRobot Blog

AUGUST 10, 2022

Change is happening fast across the NHS with the focus squarely on harnessing the huge amount of data the NHS generates — to drive forward the transformation programmes needed to address the backlog for elective care and growing demands for services. Resetting urgent care performance and delivery.

Forecasting 52

Forecasting Experimentation Data-driven Risk 52

Sisense

JANUARY 21, 2020

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

AUGUST 22, 2011

Be data driven?" Book Articles. Six Rules For Creating A Data Driven Boss! Be data driven?" Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model. Web Analytics Data Sampling 411.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

DECEMBER 9, 2009

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. Surprisingly it is often not their will to use data, that is there in many cases. This is a topic I cover in my new book, Web Analytics 2.0. Not any more.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

O'Reilly on Data

OCTOBER 19, 2021

As with many burgeoning fields and disciplines, we don’t yet have a shared canonical infrastructure stack or best practices for developing and deploying data-intensive applications. Why: Data Makes It Different. Not only is data larger, but models—deep learning models in particular—are much larger than before.

IT 346

IT Testing Experimentation Software 346

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement. One more example.

Marketing 140

Marketing B2B Measurement Risk 140

FineReport

APRIL 24, 2024

Learn Data Visualization Understanding the Importance of Visualizing Data Data visualization is a powerful tool for conveying complex information in a clear and impactful manner. Whether it’s through charts, graphs, maps, or other visual formats, mastering data visualization is crucial for anyone working with data.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

O'Reilly on Data

MARCH 23, 2023

It has helped to write a book. But Transformers have some other important advantages: Transformers don’t require training data to be labeled; that is, you don’t need metadata that specifies what each sentence in the training data means. Unlike labels, embeddings are learned from the training data, not produced by humans.

IT 262

IT Modeling Testing Risk 262

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. That's simply because this model is unique to my business and my understand of our data.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. Data scientists, machine learning (ML) researchers, and business stakeholders have a high-stakes investment in the predictive accuracy of models. Introduction. In [1]: # setup.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

SEPTEMBER 15, 2014

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. When you analyze the data in Google Analytics (or Adobe or WebTrends or Webtrekk), this data will be in your Campaigns folder waiting for you to some pretty magnificent analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JULY 1, 2008

Framing the online to offline "data" problem: Why is quantifying offline impact such a problem? In English: We simply don't have a way of joining the online data to offline data. " Next time you hear that ask them in a sweet voice: "What is the primary key you use to join the two online and offline data?"

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Years and years of practice with R or "Big Data." Here are the collection of books, videos, people and learning opportunities from my sweetspot….

Marketing 136

Marketing Analytics Machine Learning Strategy 136

O'Reilly on Data

MAY 11, 2020

Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. And anger and polarization are bankable commodities that drive the feedback loop in an engagement-driven world. In a highly specific, short-term sense, possibly.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190