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AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!

Smart Data Collective

BusinessInsider estimates that the chatbot market size will grow to $9.4 If you’ve been looking for ways to boost your live broadcast strategies, this is definitely a great way to do it! You constantly create live broadcasts, but these aren’t as effective as you want them to be. billion by 2024 compared to $2.6

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Subscription economy defies economic headwinds, fuels recurring growth

CIO Business Intelligence

It encapsulates a transformative shift towards “total monetization” strategies, where businesses increasingly adopt innovative, customer-centric models to ensure sustainable growth. According to Konary, companies’ ability to adapt their monetization strategies to evolving market demands is crucial for achieving sustained and recurrent growth.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

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10 Important Ways Data Visualization Can Benefit Your Content Strategy

Smart Data Collective

Whether that’s big businesses using data visualization to show executives market trends or patterns or small businesses using it to make digestible reports. 10 Ways Data Visualization Can Benefit Your Content Strategy. Given that background, it’s easy to see why and where data visualization can benefit your content strategy.

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Data Driven Insights For A Holistic Digital And Print Marketing Campaign

Smart Data Collective

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. However, there are a lot of other benefits of using big data in marketing. You shouldn’t limit yourself to using data analytics in your SEO strategy. Big data can be great for offline marketing strategies.

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Asset lifecycle management strategy: What’s the best approach for your business?

IBM Big Data Hub

Here’s what you need to know in order to build a successful strategy. We’ll go deeper into EAMs, the technologies underpinning them and their implications for asset lifecycle management strategy in another section. What is an asset? First, let’s talk about what an asset is and why they are so important.

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Customer science: A new CIO imperative

CIO Business Intelligence

In a world where every customer has a broadcast platform, failure to meet or exceed customer expectations can have material impacts. billion in market value in a single day after a Kylie Jenner tweet about unhappiness with the app’s new layout. Business IT Alignment, IT Leadership, IT Strategy, ROI and Metrics