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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. The secret is the data. How can you tell what’s working for your organization?

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Learn from IT Thought Leaders at FutureIT D.C.

CIO Business Intelligence

The daylong event kicks off with a workshop on persuasive communication. Forward-thinking businesses are realizing the role of the CIO in using technology to achieve business outcomes – especially in today’s uncertain economic times. As companies move into cloud maturity, mastering cloud governance will become a vital skill.

IT 98
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Learn from IT Innovators at CIO’s FutureIT Dallas

CIO Business Intelligence

The daylong event kicks off with a workshop on persuasive communication. Find out what’s next in future of enterprise automation with IDC’s Ritu Jyoti, group vice president of the worldwide artificial intelligence and automation research practice and global AI research lead. Silica Vice President and CIO Ken Piddington.

IT 98
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5 pillars of a cloud-conscious culture

CIO Business Intelligence

Cloud is scalable IT infrastructure that enables organizations to respond quickly to market changes, support business growth, and minimize disruptions,” says Swati Shah, SVP and CIO of US markets at TransUnion, the Chicago-based IT services and consulting company. “It They care about value.

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Digital transformation: nei progetti a tutto campo la chiave è il change management

CIO Business Intelligence

Trasformazione digitale: la data platform e il digital twin AMA è tra le organizzazioni che stando imprimendo un forte slancio alla loro digitalizzazione. Un ulteriore elemento della digital strategy è rappresentato da un uso più significativo della Business intelligence (BI) per analizzare e visualizzare i dati.

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Digital Dashboard: Make You Prosper In Digital Era

FineReport

Are you still using the traditional cumbersome and redundant data collection methods? Have you ever neglected key indicators because of irrelevant data in your decision-making? Digital dashboard is one of the forms of applying business intelligence in reality. Workshop application of FineReport’s digital dashboard.

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What Heineken’s CIO is brewing for better connectivity

CIO Business Intelligence

The firm must also attract younger customers amid growing competition from microbreweries, higher market prices and new attitudes to alcohol consumption. Meanwhile, the new AI platform AIDDA (artificial intelligence, data driven advisor, dynamic advisor) gives sales representatives better insight on pricing, stock and promotions.