CIO Business Intelligence

AUGUST 23, 2023

Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.’ “It

Data Strategy 98

Data Strategy Strategy B2B Digital Transformation 98

CIO Business Intelligence

JANUARY 30, 2024

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 119

Strategy Consulting Measurement Big Data 119

CIO Business Intelligence

FEBRUARY 14, 2023

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. Demand for real-time AI is accelerating Software applications enable businesses to fuel their processes and revolutionize the customer experience.

Data Strategy 116

Data Strategy Strategy Machine Learning Data-driven 116

BizAcuity

MAY 16, 2022

Data allowed Guinness to hold their market dominance for long. Now, businesses, regardless of the industry, are leveraging data and Business Intelligence to stay ahead of the competition. Business Intelligence. We get critical business insights based on how well we leverage our business data.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Peter James Thomas

MARCH 23, 2020

In my last article, Data Strategy Creation – A Roadmap , I hopefully gave some sense of the complexities involved in developing a commercially focussed Data Strategy. I had successfully developed and then executed a Data Strategy for the European operations of a leading Global General Insurer.

Data Strategy 89

Data Strategy Strategy Insurance Interactive 89

TDAN

DECEMBER 3, 2019

When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.

Marketing 64

Marketing Strategy Statistics Technology 64

TDAN

MARCH 2, 2021

If you’re a marketer, you know how challenging it is to craft the perfect message for your audience – ensuring it is both authentic and personalized. It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that input, people generally retain only a maximum of 3 messages.

Marketing 105

Marketing Strategy Advertising IT 105

Srividya Sridharan

SEPTEMBER 3, 2020

These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […].

Data Strategy 108

Data Strategy Strategy Uncertainty Marketing 108

TDAN

SEPTEMBER 5, 2023

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates.

Data-driven 52

Data-driven Strategy Marketing IT 52

CIO Business Intelligence

AUGUST 1, 2022

Without an overall strategy for modernization, companies risk mismanaging their edge-to-cloud data efforts, either overprovisioning, which incurs unnecessary costs, or underprovisioning, which impedes their ability to fully deliver for customers or hit key business goals. Partner Ecosystem at Work.

Strategy 98

Strategy Cost-Benefit Risk Management 98

Sisense

SEPTEMBER 12, 2019

Every business needs a business intelligence strategy to take it forward. . As the Global Team Lead of BI Consultants at Sisense, I can say that the projects I’ve worked on where a BI strategy was involved, were more successful than projects without a strategy. But what is a BI strategy in today’s world?

Strategy 81

Strategy Dashboards Diagnostic Analytics Prescriptive Analytics 81

TDAN

AUGUST 20, 2019

Gathering business intelligence is a process that starts from within. Collating internal intelligence is of vital importance before searching the market. Oftentimes, the internal departments of your business will offer better suggestions and methods than any others you can find.

Business Intelligence 40

Business Intelligence Marketing Data Strategy Big Data 40

Srividya Sridharan

SEPTEMBER 3, 2020

These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […].

Data Strategy 40

Data Strategy Strategy Uncertainty Marketing 40

Smart Data Collective

JANUARY 26, 2021

We covered the benefits of using machine learning and other big data tools in translations in the past. However, big data often encapsulates using constantly growing data sets to determine business intelligence objectives, such as when to expand into a new market, which product might perform overseas, and which regions to expand into.

Data Architecture 118

Data Architecture Big Data Data Strategy Data-driven 118

CIO Business Intelligence

MAY 2, 2023

Despite the best of intentions, CIOs and their organizations often struggle to deliver business outcomes from digital transformation strategies. And while KPMG reports that 72% of CEOs have aggressive digital investment strategies, McKinsey details a harsh reality that 70% of transformations fail.

Digital Transformation 141

Digital Transformation IT Data-driven Metrics 141

TDAN

OCTOBER 6, 2020

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52

B2B Marketing Strategy Data Strategy 52

CIO Business Intelligence

APRIL 4, 2024

The project, which is still in what Redmond calls the “value proposition stage,” has already generated positive results for the company’s electrical business. “On-time Webster Bank is following a similar strategy. Data is the lynchpin to AI success,” says Nafde. On-time delivery has improved substantially,” she says.

Enterprise 134

Enterprise Cost-Benefit Forecasting Strategy 134

CIO Business Intelligence

NOVEMBER 28, 2023

This means excelling in the under-the-radar disciplines of data architecture and data governance. Emotionally, culturally, and psychologically data management has to be rebranded — in the words of Sumathi Thiyagarajan , VP of business strategy and analytics for the Milwaukee Bucks — as “joyous” work.

Management 131

Management Data Architecture Data Lake Data Strategy 131

TDAN

AUGUST 17, 2021

Data analytics is the driving force behind marketing performance and customer relationships for many organizations across a wide variety of industries. This complex field requires individuals from various teams to work together in a dynamic environment, leveraging high-tech tools and software solutions to achieve their goals.

Marketing 59

Marketing Software Data Analytics Analytics 59

Smart Data Collective

JANUARY 9, 2023

By strategically taking advantage of these innovative technologies to glean powerful insights from data, organizations can truly maximize the value of the data that they have access to. Here is a strategic approach to maximize your data’s value. Accurately Informing Marketing Strategies.

Machine Learning 123

Machine Learning Software Strategy Marketing 123

CIO Business Intelligence

APRIL 13, 2023

Only a third of companies are currently seeing social impact as a core strategy, despite many being active in social responsibility. By developing inclusive product and experience strategies that are tailored to each user’s needs and abilities, organizations can ensure that all stakeholders receive the maximum value.”

Enterprise 98

Enterprise Data Strategy Strategy Data Processing 98

CIO Business Intelligence

JUNE 30, 2023

To win the game, you need a modern, future-proof business plan. And we’ll let you in on a secret: this means nailing your data strategy. All of this renewed attention on data and AI, however, brings greater potential risks for those companies that have less advanced data strategies.

Internet of Things 104

Internet of Things Strategy Risk Data Strategy 104

TreehouseTechGroup

SEPTEMBER 30, 2020

Insights about consumers, markets, economies, geographies, and products prove extremely valuable and can make the difference between sustained success and failure. Yet, not all organizations are equally… The post Are Data-Driven Insights Part of Your Growth Strategy? there is a lot at stake.

Data-driven 52

Data-driven Strategy Marketing Data Strategy 52

CIO Business Intelligence

APRIL 29, 2022

The data-first transformation journey can appear to be a lengthy one, but it’s possible to break it down into steps that are easier to digest and can help speed you along the pathway to achieving a modern, data-first organization. Key features of data-first leaders. 5x more likely to be highly resilient in terms of data loss.

Digital Transformation 132

Digital Transformation Strategy Data-driven Data Strategy 132

IBM Big Data Hub

SEPTEMBER 19, 2023

Data scientists will often perform data analysis tasks to understand a dataset or evaluate outcomes. Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes.

Data Science 84

Data Science Data Analytics Prescriptive Analytics Analytics 84

Smart Data Collective

DECEMBER 21, 2022

Big data technology has helped businesses make more informed decisions. A growing number of companies are developing sophisticated business intelligence models, which wouldn’t be possible without intricate data storage infrastructures. One of the biggest issues pertains to data quality.

Business Analytics 108

Business Analytics Analytics Data Quality Big Data 108

datapine

JANUARY 24, 2021

It is not just important to gather all the existing information, but to consider the preparation of data and utilize it in the proper way, has become an indispensable value in developing a successful business strategy. That being said, it seems like we’re in the midst of a data analysis crisis.

IT 317

IT Statistics KPI Data-driven 317

CIO Business Intelligence

JANUARY 26, 2023

Bob Cournoyer, senior director of data strategy, BI, and analytics at Richmond, Va.-based I make a lot of my budgeting decisions based on revenue value — what value will get added to the business by investing in a particular technology,” he says. What is our backup strategy? Are we on the right cloud platform?

IT 138

IT Cost-Benefit Finance Consulting 138

Smart Data Collective

APRIL 3, 2022

Finding the right data sets and knowing how to use them is key to any data implementation strategy. In this article, we take a look at three different sets of goals your business might have—branding, marketing, expansion. Read on to learn more about how you can revolutionize your data implementation strategy.

Big Data 112

Big Data Marketing Strategy Sales 112

CIO Business Intelligence

MAY 16, 2022

From the factory floor to online commerce sites and containers shuttling goods across the global supply chain, the proliferation of data collected at the edge is creating opportunities for real-time insights that elevate decision-making. The concept of the edge is not new, but its role in driving data-first business is just now emerging.

IoT 98

IoT Data Warehouse Internet of Things Machine Learning 98

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 72

Data-driven Management Sales Big Data 72

CIO Business Intelligence

NOVEMBER 2, 2023

Rapid advancements in artificial intelligence (AI), particularly generative AI are putting more pressure on analytics and IT leaders to get their houses in order when it comes to data strategy and data management. Ultimately, is the data fresh? That’s more important,” Aytay says. I need to know my forecast.

Data Strategy 137

Data Strategy Strategy Sales Data Governance 137

CIO Business Intelligence

FEBRUARY 24, 2023

The motivations to digitize client-facing solutions vary but are often both push and pull: a push from your organization to grow revenues, gain competitive advantage, and further differentiate products and services, and a pull by the market looking for the latest technologies such as AI/ML, AR/VR, and digital twins for immediate business benefit.

Measurement 119

Measurement Digital Transformation Strategy Software 119

CIO Business Intelligence

OCTOBER 4, 2022

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential. The four steps to data advantage.

Cost-Benefit 105

Cost-Benefit Strategy Digital Transformation ROI 105

CIO Business Intelligence

AUGUST 17, 2022

Released today, The State of the Data Race 2022 is a summary of important new research based on an in-depth survey of more than 500 technology leaders and practitioners across a variety of industries about their data strategies. Of these organizations, 42% say that real-time data has a “transformative impact” on revenue growth.

Data Architecture 111

Data Architecture Strategy Data-driven Data Strategy 111

Smart Data Collective

AUGUST 7, 2019

Big data has the power to transform any small business. However, many small businesses don’t know how to utilize it. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today.

Data Analytics 98

Data Analytics Analytics Big Data Data Lake 98

TDAN

MAY 14, 2019

Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.

Data-driven 45

Data-driven Marketing Technology Analytics 45