Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Alation

APRIL 25, 2023

Many governance leaders have found success tracking critical tasks, like number of articles curated or data assets cleaned. Those seeking to make a strong case for efficiency to business leadership might also consider a comparison metric that shows how much time is saved on data discovery and understanding after a data governance initiative.

Data Governance 52

Data Governance Marketing Machine Learning Sales 52

Alation

APRIL 25, 2023

Many governance leaders have found success tracking critical tasks, like number of articles curated or data assets cleaned. Those seeking to make a strong case for efficiency to business leadership might also consider a comparison metric that shows how much time is saved on data discovery and understanding after a data governance initiative.

Data Governance 40

Data Governance Marketing Machine Learning Sales 40

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. There is only one simple message above, and just two metrics that matter. It also forces a lot less think than might be optimal.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

IBM Big Data Hub

MARCH 26, 2024

Our clients are improving their ability to measure and track progress against ESG metrics, while concurrently operationalizing sustainability transformation. Data not only provides the quantitative requirements for ESG metrics, but it also provides the visibility to manage the performance of those metrics.

Measurement 66

Measurement Metrics Strategy Reporting 66

Domino Data Lab

MARCH 3, 2019

Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. Over the past six months, Ben Lorica and I have conducted three surveys about “ABC” (AI, Big Data, Cloud) adoption in enterprise. What metrics are used to evaluate success?

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

MARCH 4, 2008

Task completion rate : My all time favorite #1 Web Analytics Metric ( booo conversion rate! ). Your data is yours, there is a very strict privacy policy that governs the storage and access of the data collected. PS: Couple other related posts: Overview & Importance of Qualitative Metrics. Your choice.

Measurement 104

Measurement Metrics Consulting Reporting 104

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

IBM Big Data Hub

SEPTEMBER 11, 2023

A pain point tracker (a repository of business, human-centered design and technology issues that inhibit users’ ability to execute critical tasks) captures themes that arise during the data collection process. The pain point tracker clusters the foundational data in which value metrics are then applied.

Data-driven 90

Data-driven IT Measurement Cost-Benefit 90

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. What's the optimal organization structure (and who should own web analytics!)? Should you hire Consultants (and if so when and what to look for and expect)?

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." This is sub-optimal.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Don't rush.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Andrew White

JANUARY 9, 2022

This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. Check this out: The Foundation of an Effective Data and Analytics Operating Model — Presentation Materials. Are their best practices on how to pin point the data points and most effective data collecting practices?

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. A lot of people buy tools and consulting and go love crazy with attribution modeling. I can use that to hypothesize what an optimal budget allocation might look like. If you really want help here, hire a very very good business (not analytics) consultant.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

JULY 22, 2019

The problems down in the mature bucket, those are optimizations, they aren’t showstoppers. Another one is that, to Nick’s point, in his keynote yesterday, was excellent about using experts, internal data science teams. The ones that don’t fare well tend to rely on external consultants.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. The post provides more detail. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 7, 2014

Consulting. First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

APRIL 16, 2019

While sometimes it’s okay to follow your instincts, the vast majority of your business-based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives that can ensure a stable backbone to your management reports and business operations. 3) Gather data now. 6) Analyze and understand.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. By monitoring financial, operational, and staffing metrics, a CEO is able to identify the strengths and weaknesses of a company and leverage these to their advantage.

Metrics 106

Metrics KPI Dashboards Advertising 106

Jet Global

NOVEMBER 15, 2021

A Tax Key Performance Indicator (KPI) or metric is a clearly defined quantifiable measure that an organization, or business, uses to measure the success of its Tax Function over time. Since every organization has its own manner of operation, the KPIs or metrics used for tax will vary from one organization to another.

Metrics 52

Metrics Reporting KPI Risk Management 52

Jet Global

MAY 1, 2023

As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Services Technical and consulting services are employed to make sure that implementation and maintenance go smoothly. Let’s just give our customers access to the data. You’re leaving value on the table.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52