Remove Consulting Remove Measurement Remove Statistics Remove Testing
article thumbnail

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. BB sent this query: If I take on a consulting project then what could be expectations out of me? The Optimal Web Analytics Consulting Framework: DC – DR – DA.

article thumbnail

What is a phishing simulation?

IBM Big Data Hub

A phishing simulation is a cybersecurity exercise that tests an organization’s ability to recognize and respond to a phishing attack. Why phishing simulations are important Recent statistics show phishing threats continue to rise. The only difference is that recipients who take the bait (e.g., million phishing sites.

Testing 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Masters uses watsonx to manage its AI lifecycle

IBM Big Data Hub

In a continuous design thinking process, teams from IBM Consulting and the club collaborate to improve the fan experience year after year. We also measure response time since this is a near real-time system. ” Training and testing models The Masters digital team used watsonx.ai

article thumbnail

Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

Once you have your data analytics questions, you need to have some standard KPIs that you can use to measure them. OK – so far, you’ve picked out some data analysis questions, and you’ve found KPIs to measure them. There are basically 4 types of scales: *Statistics Level Measurement Table*. Did the best according to what?

IT 317
article thumbnail

LaLiga transforms fan experience with AI

CIO Business Intelligence

Mediacoach has evolved to become the centerpiece of LaLiga Tech, an end-to-end technology subsidiary that leverages LaLiga’s innovations to offer technology platforms, services, and consultancy to the sports and entertainment industry. We had some tests in the laboratory first, and then we tested with the fans.

article thumbnail

The curse of Dimensionality

Domino Data Lab

The Curse of Dimensionality , or Large P, Small N, ((P >> N)) , problem applies to the latter case of lots of variables measured on a relatively few number of samples. Statistical methods for analyzing this two-dimensional data exist. This statistical test is correct because the data are (presumably) bivariate normal.

article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), The nice thing is that you can also test that!