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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

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Perks of Predictive Analytics for Businesses Big and Small

Smart Data Collective

As a business owner, you’ve heard about predictive analytics, and you know some people are excited about it, but you’re still not sure how it’s supposed to help. The following are some major benefits of predictive analytics for businesses big and small. Data can be used to determine marketing strategies.

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How to build a successful talent acquisition strategy

IBM Big Data Hub

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

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Successful Citizen Data Scientist Strategy Starts with Planning!

Smarten

Planning Will Help Your Business Get the Most Out of a Citizen Data Scientist Strategy! Technology research firm Gartner has predicted that 50% of data scientist activities will be automated by artificial intelligence, easing the acute talent shortage. In most cases, the reason these projects fall short is because of poor planning.

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Using generative AI to accelerate product innovation

IBM Big Data Hub

Stacking strong data management, predictive analytics and GenAI is foundational to taking your product organization to the next level. Using IBM® watsonx.data™, enterprise data can be prepared for various analytical and AI use cases. Ready to turbocharge your product processes?

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Five Steps for Building a Successful BI Strategy

Sisense

Every business needs a business intelligence strategy to take it forward. . As the Global Team Lead of BI Consultants at Sisense, I can say that the projects I’ve worked on where a BI strategy was involved, were more successful than projects without a strategy. But what is a BI strategy in today’s world?

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7 customer experience trends in 2024

IBM Big Data Hub

Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships. Here are seven customer experience trends that can help business leaders elevate their companies and improve their CX strategies.