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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Rapid technological advancements and extensive networking have propelled the evolution of data analytics, fundamentally reshaping decision-making practices across various sectors. In this landscape, data analysts assume a pivotal role, tasked with interpreting data to drive informed decision-making.

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An In-Depth View of Data Science

Domino Data Lab

Data science is a field at the convergence of statistics, computer science and business. Its value is so significant that scaling data science has become the new business imperative with organizations spending tens of millions of dollars on data, technology and talent. What is Data Science and How is it Used?

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

How can you build a performance-driven organization where driving outcomes is ingrained in your culture and the ownership of the process is shared across agency and client stakeholders? Learn more from guest blogger Ikechi Okoronkwo, Executive Director, Business Intelligence & Advanced Analytics at Mindshare. Download Now.

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Customer Analytics and AI: Better Together

DataRobot

These days, most seem to understand the importance of AI-driven decision-making for their businesses. But many struggle to turn the data they collect into true, actionable insights that can increase ROI. Yet most enterprises struggle to capture the full value from data science initiatives on a regular basis.”. Next Best Action.