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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250
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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

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Unlocking the Secrets of Your Customer Data

DataRobot

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. AI can help them wrangle the data that’s collected and quickly answer important questions. But they often don’t have enough data scientists with the full range of domain expertise to realize its full value.

ROI 52
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Announcing the 2021 Data Impact Awards

Cloudera

2020 saw us hosting our first ever fully digital Data Impact Awards ceremony, and it certainly was one of the highlights of our year. We saw a record number of entries and incredible examples of how customers were using Cloudera’s platform and services to unlock the power of data. DATA FOR ENTERPRISE AI.

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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. It is evident that challenges of data handling will be present in the future too. Prescriptive Analytics. Self-service BI.