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Where’s the ROI for AI? CIOs struggle to find it

CIO Business Intelligence

While Kane shows clients how to save time and money using AI tools like Microsoft Copilot, many SMB customers still don’t see the value of generative AI in tasks like writing a newsletter, when the AI doesn’t have access to their internal data. I have found very few companies who have found ROI with AI at all thus far,” he adds.

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

The ROI of email marketing can be up to 4,400%. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well. Machine learning is one of the technological advances that has played in important role in the evolution of email marketing.

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Data-Driven Companies Leverage OCR for Optimal Data Quality

Smart Data Collective

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. The benefits of big data cannot be overstated. How does OCR work?

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Benefits of SMS for Data-Driven Marketing Strategies

Smart Data Collective

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

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MLOps 101: The Foundation for Your AI Strategy

Many organizations are dipping their toes into machine learning and artificial intelligence (AI). Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability.

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

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8 Data-Driven Content Marketing Tips for Any Industry

Smart Data Collective

Big data has led to some remarkable changes in the field of marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic. Get the most out of your content.