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How Lifetime Value (LTV) Maximize Your Marketing ROI

Aryng

When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), they decide the next year’s marketing budget.

ROI 52
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. Best Marketing Strategies with Big Data. Start blogging.

Sales 73
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Unlocking the Secrets of Your Customer Data

DataRobot

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. Ready to unlock the secrets of your data?

ROI 52
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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

The market for business intelligence services is expected to reach $33.5 The emerging trends of the last decade prove that in the future of business intelligence, the market of BI-as-a-Service will grow exponentially. Increase in ROI. The ability to respond to market developments timely is a key trait of a successful business.

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Azure Marketplace features Cloudera Customer 360 offering

Cloudera

The offering informs decision making and marketing spend for greater ROI, while also enabling organizations to better understand and engage their customers by: Providing actionable insights based on a variety of data points. Delivering the most comprehensive view of customers—at the individual level.

ROI 40
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Evolve Your Company with Embedded BI

Sisense

Buying analytics instead of building them helps companies go to market faster, see ROI from analytics sooner, focus on their core competency, benefit from incremental improvements over time, and much more. >>> Looking to stand out in your market? The key is embedded analytics.

ROI 98
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3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

Occam's Razor

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Ready to do some real social media ROI analysis? Have fun. #2:

Analytics 118