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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 132
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Sisense and Adobe: Custom Analytics + Custom Visuals

Sisense

Plus, your friends in the marketing department want your app’s style to perfectly match your brand guidelines — especially when embedding third-party analytics like Sisense into your product. App design (visual style, UI, UX, etc.) has undergone rapid evolution in the past decade. Branding matters!

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How Lifetime Value (LTV) Maximize Your Marketing ROI

Aryng

When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), they decide the next year’s marketing budget.

ROI 52
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. Best Marketing Strategies with Big Data. Start blogging.

Sales 74
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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Smart Companies Leverage Data Mining to Identify the Best Customer Groups to Target. Marketing is intrinsic to the continued growth of any business. But this can be difficult when you don’t market to the correct group of individuals. How do you know if your company is fully tapping into potential markets?

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insightsoftware Introduces New Features in Logi Composer 7 Launch, Addressing BI Market Needs

Jet Global

A recent Self-Service Business Intelligence market study published by Dresner Advisory Services found that 62% of respondents noted self-service business intelligence (BI) is critical to organizations. Notably, the company has been named a winner in the Dresner Industry Excellence Awards for Customer Experience and Vendor Credibility.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.