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The Origin of Big Data Analytics

Analytics Vidhya

This article was published as a part of the Data Science Blogathon. Introduction Big data is now an unreplaceable part of tech giants and businesses. Business applications range from customer fraud detection to personalization with extensive data analytics dashboards.

Big Data 313
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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130
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Business Intelligence vs Data Science vs Data Analytics

FineReport

If you are curious about the difference and similarities between them, this article will unveil the mystery of business intelligence vs. data science vs. data analytics. Definition: BI vs Data Science vs Data Analytics. financial dashboard (by FineReport). What is Data Science? Free Download.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 120
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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
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Link Building Basics For SEO In The Age Of Data Analytics

Smart Data Collective

Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. Search Engine Watch has a great article on using data analytics for SEO. How Can Big Data Assist With LinkBuilding? Big data is critical for linkbuilding in 2020.