Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

AWS Big Data

FEBRUARY 12, 2024

Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales, and support. It makes it fast, simple, and cost-effective to analyze all your data using standard SQL and your existing business intelligence (BI) tools.

Data Warehouse 100

Data Warehouse Analytics Snapshot Cost-Benefit 100

Occam's Razor

JULY 24, 2018

The result is analytical strategies that are uninformed by reality, and driven new tool features, random expert recommendations and shiny objects ( OMG we have to get offline attribution! ). To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Reflect on the above picture.

Analytics 93

Analytics Metrics Strategy Measurement 93

AWS Big Data

OCTOBER 4, 2023

Amazon DataZone enables customers to discover, access, share, and govern data at scale across organizational boundaries, reducing the undifferentiated heavy lifting of making data and analytics tools accessible to everyone in the organization. This is challenging because access to data is managed differently by each of the tools.

Metadata 100

Metadata Data Lake Publishing Data Governance 100

CIO Business Intelligence

MARCH 7, 2023

Some IT organizations elected to lift and shift apps to the cloud and get out of the data center faster, hoping that a second phase of funding for modernization would come. People still associate agile as primarily a software development practice, yet many organizations use Kanban and Scrum in marketing and other department workflows.

Digital Transformation 142

Digital Transformation Data Governance Experimentation Machine Learning 142

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web.

Analytics 71

Analytics Metrics Measurement Testing 71

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

DataKitchen

APRIL 13, 2021

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

Testing 300

Testing Machine Learning Consulting Data Quality 300

IBM Big Data Hub

OCTOBER 20, 2023

AI platform tools enable knowledge workers to analyze data, formulate predictions and execute tasks with greater speed and precision than they can manually. Major cloud infrastructure providers such as IBM, Amazon AWS, Microsoft Azure and Google Cloud have expanded the market by adding AI platforms to their offerings.

Machine Learning 71

Machine Learning Manufacturing Cost-Benefit Deep Learning 71

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

FineReport

APRIL 24, 2024

Learn Data Visualization Understanding the Importance of Visualizing Data Data visualization is a powerful tool for conveying complex information in a clear and impactful manner. Whether it’s through charts, graphs, maps, or other visual formats, mastering data visualization is crucial for anyone working with data.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

CIO Business Intelligence

JULY 17, 2023

Technology has enabled us to operate in a very cost competitive market, allowing us to do more with fewer people. What are some of the unique data and cybersecurity challenges that Havmor faces as a vast customer-centric business? Data and cybersecurity issues challenge every IT leader.

IT 82

IT Digital Transformation IoT Internet of Things 82

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible. Probably not many.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). Another issue. It is not easy.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Cloudera

NOVEMBER 25, 2020

However, as they continue finding treatments and understanding the progression of these cancers, they now also need to serve a much higher expectation on delivery to market. Most of their research data is unstructured and has a lot of variety. Challenges Ahead.

Data Warehouse 59

Data Warehouse Unstructured Data Analytics Visualization 59

AWS Big Data

MARCH 20, 2023

The two main approaches organizations employ to increase revenue are to expand geographically to enter new markets and to increase market share within a market by improving customer experience (CX). Improving CX is a well-known guideline to attract and retain customers and thereby increase the market share.

Analytics 52

Analytics Slice and Dice Data Processing Data Lake 52

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. The only reason good old digital is beating TV is mobile. Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214