Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 5 The Key to Glory: Measuring Success. A good thing. I am out of breath! It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

APRIL 18, 2022

Tech leaders “should have a common language that clearly defines their company’s digital imperatives, with related value measures, that allows the organization to align on strategy across the C-suite and to communicate the strategic value they hope to achieve from it,” Nanda says. They use dashboards to monitor value.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The success metric, ACT, did go down.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI. That’s another pattern.

Management 110

Management Machine Learning Experimentation Metrics 110

DataKitchen

APRIL 13, 2021

Naveego — A simple, cloud-based platform that allows you to deliver accurate dashboards by taking a bottom-up approach to data quality and exception management. DataOps requires that teams measure their analytic processes in order to see how they are improving over time. Production Monitoring Only.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. Look at your most important work / report / dashboard. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Please see the advice above.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is only partly the data pukers or JavaScript taggers. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. One of my biggest learnings?

Marketing 140

Marketing B2B Measurement Risk 140

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. In service of report creation the job includes: Pulling data, writing queries, fulfilling ad-hoc requests, scheduling data outputs (reports, dashboards), liaising with script implementers / IT teams to collect more data, etc. " Kisses.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. And for good reason!

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167