CIO Business Intelligence

APRIL 18, 2022

Tech leaders “should have a common language that clearly defines their company’s digital imperatives, with related value measures, that allows the organization to align on strategy across the C-suite and to communicate the strategic value they hope to achieve from it,” Nanda says. They use dashboards to monitor value.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

DataKitchen

APRIL 13, 2021

Testing and Data Observability. It orchestrates complex pipelines, toolchains, and tests across teams, locations, and data centers. Prefect Technologies — Open-source data engineering platform that builds, tests, and runs data workflows. Testing and Data Observability. Production Monitoring and Development Testing.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Sure you've heard of A/B and multivariate testing. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI. It is similar to R&D.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. And I doubt it is going to happen soon.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more. ."

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. In service of report creation the job includes: Pulling data, writing queries, fulfilling ad-hoc requests, scheduling data outputs (reports, dashboards), liaising with script implementers / IT teams to collect more data, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. 1]" Statistics, as a discipline, was largely developed in a small data world. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167