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7 sins of digital transformation

CIO Business Intelligence

As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. Drive Marketing Technology And Digital Transformation.

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Digital transformation’s fundamental change management mistake

CIO Business Intelligence

Over the past decade, CIOs have invested significantly in digital transformation initiatives in an effort to improve customer experiences, build data analytics capabilities, and deliver productivity enhancements with automation.

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Analytics Insights and Careers at the Speed of Data

Rocket-Powered Data Science

How to make smarter data-driven decisions at scale : [link]. The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. A lot has changed in those five years, and so has the data landscape. But if they wait another three years, they will never catch up.”

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CDOs’ biggest problem? Getting colleagues to understand their role

CIO Business Intelligence

Many organizations are just beginning to embrace the concept of data as a huge business asset, adds Chetna Mahajan, chief digital and information officer at Amplitude, a data analytics firm. Company data can drive its go-to-market strategy, she adds.

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Digital Twin Use Races Ahead at McLaren Group

CIO Business Intelligence

For businesses like the McLaren Group, these two trends are at the core of the conglomerate’s digital transformation and competitive strategy, on and off the track. . Like professional basketball, industrial-scale farming, national politics, and global merchandising, auto racing has become a data science.

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Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Boris Evelson

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.