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QA Teams Need All-in-One Data Analytics Platforms for Testing

Smart Data Collective

Data analytics is an invaluable part of the modern product development process. Companies are using big data for a variety of purposes. Advances in data analytics have raised the bar with QA standards. Companies need to invest in higher quality data analytics solutions to make the most of their QA methodologies.

Testing 107
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Data Analytics Proves ROI of NASM & ACE Fitness Certifications

Smart Data Collective

The fitness tracker analytics market size was worth over $44 billion last year. However, there are other ways that data analytics is transforming the fitness industry. Data Analytics Demonstrates the Benefits of Various Fitness Certification Programs In fitness certifications, two notable players stand out: NASM and ACE.

ROI 81
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Global companies are projected to spend over $9.7

Marketing 101
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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 143
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At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

Laney notes that a more recent Gartner study of chief data officer success found CDOs were 3.5 times more likely to achieve success in their role when they met data monetization initiatives, versus only 1.7 times more likely when they demonstrated ROI on their BI or data analytics investments.

ROI 116
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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. This data-driven approach will help you boost your conversions.

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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130