article thumbnail

8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

article thumbnail

Preserving Data Quality is Critical for Leveraging Analytics with Amazon PPC

Smart Data Collective

Companies that utilize data analytics to make the most of their business model will have an easier time succeeding with Amazon. One of the best ways to create a profitable business model with Amazon involves using data analytics to optimize your PPC marketing strategy. However, it is important to make sure the data is reliable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 enterprise data strategy trends

CIO Business Intelligence

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Here’s a quick rundown of seven major trends that will likely reshape your organization’s current data strategy in the days and months ahead.

article thumbnail

How Data Cleansing Can Make or Break Your Business Analytics

Smart Data Collective

This market is growing as more businesses discover the benefits of investing in big data to grow their businesses. Unfortunately, some business analytics strategies are poorly conceptualized. One of the biggest issues pertains to data quality. Data cleansing and its purpose. Tips for successful data cleansing.

article thumbnail

A step-by-step guide to setting up a data governance program

IBM Big Data Hub

Policies provide the guidelines for using, protecting, and managing data, ensuring consistency and compliance. Process refers to the procedures for communication, collaboration and managing data, including data collection, storage, protection, and usage.

article thumbnail

What is data governance? Best practices for managing data assets

CIO Business Intelligence

The Data Management Association (DAMA) International defines it as the “planning, oversight, and control over management of data and the use of data and data-related sources.” Such a framework provides your organization with a holistic approach to collecting, managing, securing, and storing data.

article thumbnail

The Right Data Can Help Guide Business Decision Making

Smart Data Collective

Many don’t have a formal data strategy and even fewer have one that works. According to one study conducted last year, only 13% of companies are effectively delivering on their data strategies. There are a lot of reasons data strategies fail. How to Determine the Best Data to Use.

Big Data 110