Insight

MARCH 12, 2020

In this article, I will discuss the construction of the AIgent, from data collection to model assembly. Data Collection The AIgent leverages book synopses and book metadata. The latter is any type of external data that has been attached to a book? On my test set, this approach resulted in~75–95% accuracy and ~.65

Modeling 59

Modeling Metadata Publishing Sales 59

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Immediately actionable web analytics (your biggest worries covered).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Keep in mind that data science is fundamentally interdisciplinary. Let’s look through some antidotes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Usually at least a test. Likely not. Omniture cannot save you.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go. "Was the data correct?" Hopefully soon! Edward Cowell. "Was

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Cloudera

JUNE 6, 2019

We sometimes refer to this as splitting “dev/test” from “production” workloads, but we can generalize the approach by referring to the overall priority of the workload for the business. 3) By workload priority. A third strategy splits clusters based on the overall priority of the workloads running on those clusters. Cloudera Manager 6.2

Metadata 85

Metadata Data Lake Optimization Strategy 85

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Move from a data collection obsession and develop a crush on data analysys.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. We must correct for multiple hypothesis tests. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Most companies hire a Web Analyst, Sr. " Kisses.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166