AWS Big Data

JULY 3, 2023

Backtesting is a process used in quantitative finance to evaluate trading strategies using historical data. This helps traders determine the potential profitability of a strategy and identify any risks associated with it, enabling them to optimize it for better performance.

Snapshot 80

Snapshot Data Lake Testing Strategy 80

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

Cloudera

JUNE 6, 2019

This model increases predictability without creating undesirable data silos. Multi-tenancy Strategies with Virtual Private Clusters. Prior to using Virtual Private Clusters, cluster admins need to decide on an isolation strategy for the compute-only clusters. In other words, tenants map to human beings. 2) By workload type.

Metadata 85

Metadata Data Lake Optimization Strategy 85

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. If nothing else convinces you, remember that clickstream data is a small part of the data you'll use to make smart Web Analytics 2.0 Usually at least a test. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. They'll simply puke data faster and, if you implement them right, more efficiently. and embrace Multiplicity.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go. What strategies have resulted in your organization becoming data driven rather than faith driven?

Modeling 124

Modeling Metrics Data Quality Data-driven 124

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. We must correct for multiple hypothesis tests. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Usability testing (lab based or online).

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. When you go to the interview, the hiring company will proceed to ask questions that test your competency in the listed job requirements. This is normal. Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136