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Managing risk in machine learning

O'Reilly on Data

As the data community begins to deploy more machine learning (ML) models, I wanted to review some important considerations. We recently conducted a survey which garnered more than 11,000 respondents—our main goal was to ascertain how enterprises were using machine learning. Real modeling begins once in production.

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The Role of Data Analytics in Football Performance

Smart Data Collective

The introduction of data collection and analysis has revolutionized the way teams and coaches approach the game. Liam Fox, a contributor for Forbes detailed some of the ways that data analytics is changing the NFL. Big data will become even more important in the near future.

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What you need to know about product management for AI

O'Reilly on Data

If you’re already a software product manager (PM), you have a head start on becoming a PM for artificial intelligence (AI) or machine learning (ML). AI products are automated systems that collect and learn from data to make user-facing decisions. Machine learning adds uncertainty.

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Data analytics is used across disciplines to find trends and solve problems using data mining , data cleansing, data transformation, data modeling, and more.

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Bringing an AI Product to Market

O'Reilly on Data

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362
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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Understanding your marketing data to make more informed and successful marketing strategy decisions is a systematic process. Types of Data Used in Marketing Analytics. Preparing the Data for Analysis.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.