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The Role of Data Analytics in Football Performance

Smart Data Collective

The introduction of data collection and analysis has revolutionized the way teams and coaches approach the game. Liam Fox, a contributor for Forbes detailed some of the ways that data analytics is changing the NFL. Big data will become even more important in the near future.

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Bringing an AI Product to Market

O'Reilly on Data

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362
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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Understanding your marketing data to make more informed and successful marketing strategy decisions is a systematic process. Types of Data Used in Marketing Analytics. Preparing the Data for Analysis.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Data analytics is used across disciplines to find trends and solve problems using data mining , data cleansing, data transformation, data modeling, and more.

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4 Ways To Grow Your Business With Big Data

Smart Data Collective

Businesses already have a wealth of data but understanding your business will help you identify a data need – what kind of data your business needs to collect and if it collects too much or too little of certain data. Collecting too much data would be overwhelming and too little – inefficient.

Big Data 128
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What Is Rum data and why does it matter?

IBM Big Data Hub

Are there alternatives to RUM data? Does that imply that there are “fake” user metrics as well? Synthetic data is where algorithms and simulations attempt to create the experience of an “average” user based on representative data samples. Synthetic data is a statistical representation of reality.

IT 68