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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well. That is true generally, not just in these experiments — spreading measurements out is generally better, if the straight-line model is a priori correct.

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When models are everywhere

O'Reilly on Data

Not all models are created equal, however: they operate on different principles, and impact us as individuals and communities in different ways. To understand the menagerie of models that are fundamentally altering our individual and shared realities, we need to build a typology, a classification of their effects and impacts.

Modeling 188
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3 data-driven approaches to raise the bar on customer experience

CIO Business Intelligence

Customers gravitate to personalized interactions and show a preference for companies that anticipate and cater to their unmet needs. Data has become the currency of so many organizations in understanding and delivering value for their customers,” says McLemore, who before joining AWS served as corporate CIO at Coca-Cola Co.

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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. Don’t expect agreement to come simply.

Marketing 361
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Disrupting the enterprise: How AI is redefining people, process, and productivity

CIO Business Intelligence

Its ability to automate routine processes and provide data-driven insights helps create a conducive environment for deep work. And because generative AI (genAI) is interactive and dialogue-based, it can help you get into a state of flow. Experimentation drives momentum: How do we maximize the value of a given technology?

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How Italian CIOs produce value with gen AI

CIO Business Intelligence

Case in point is its new conversational assistant copilot, AlpiGPT an internal search engine of corporate data that can personalize travel packages and quickly answer questions, says company CIO, Francesco Ciuccarelli. Creating new business models Gen AI is also unique in that it can generate useful business models.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. There is lots of missing data. And as if that were not enough, there is lots of unknowable data. You'll know how to use the good model, even if it is far from perfect.

Modeling 161