Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. Here's the outcomes data for the control version of the experiment. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. Enough talk, let's play ball!
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