CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

Occam's Razor

AUGUST 22, 2011

Be data driven?" " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" How can my company become great?" How to focus?"

KPI 124

KPI Metrics Measurement ROI 124

AWS Big Data

NOVEMBER 2, 2023

GoDaddy is a data-driven company, and getting meaningful insights from data helps us drive business decisions to delight our customers. As a part of this vision, GoDaddy’s Data & ML Platform team plans to use EMR Serverless as one of the compute solutions under the hood.

Cost-Benefit 84

Cost-Benefit Big Data Testing Optimization 84

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Sisense

JANUARY 21, 2020

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.

Testing 104

Testing Risk Data-driven Statistics 104

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Chapter 5 The Key to Glory: Measuring Success. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

OCTOBER 13, 2020

From a technical perspective, it is entirely possible for ML systems to function on wildly different data. For example, you can ask an ML model to make an inference on data taken from a distribution very different from what it was trained on—but that, of course, results in unpredictable and often undesired performance. I/O validation.

Management 244

Management Metrics Machine Learning Modeling 244

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Framing the Opportunity. Tag your mobile website. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

DataKitchen

APRIL 13, 2021

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. This blog post introduces the notions of representational uncertainty and interventional uncertainty to paint a fuller picture of what the practicing data scientist is up against. Vignette: Data Science at fluff.ai

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

AWS Big Data

NOVEMBER 14, 2023

Data is a key strategic asset for every organization, and every company is a data business at its core. However, in many organizations, data is typically spread across a number of different systems such as software as a service (SaaS) applications, operational databases, and data warehouses.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape. 2 Solve for the Trinity. #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. PALM: People Against Lonely Metrics].

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). You'll have no time for data analysis, certainly not for data actioning. ~

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The Premium customers get an interesting Data Driven Attribution Model, small price for the rest of us to pay.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. There has been debate as to whether the term “data science” is necessary. Some don’t see the point.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Two words: Primary Key. Well just assume. :).

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 10, 2006

Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage. The first component of the Trinity mindset is Behavior analysis , what we traditionally consider clickstream data analysis.

Measurement 99

Measurement Experimentation Metrics Testing 99

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

AUGUST 26, 2019

Data scientists, machine learning (ML) researchers, and business stakeholders have a high-stakes investment in the predictive accuracy of models. Data scientists and researchers ascertain predictive accuracy of models using different techniques, methodologies, and settings, including model parameters and hyperparameters. Introduction.

Testing 79

Testing Modeling Machine Learning Metrics 79

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

DataRobot

APRIL 29, 2021

This list includes: Rachik Laouar is Head of Data Science for the Adecco Group. Rachik is working to transform that company’s products through data analytics and AI and will be speaking on the topic, Executive Track: Turning an Industry Upside Down. . Eric Weber is Head of Experimentation And Metrics for Yelp.

Machine Learning 59

Machine Learning Experimentation Data-driven Data Science 59

Sisense

NOVEMBER 23, 2020

The global pandemic has driven home the fact that data is vital to the success of every organization. Sisense recently surveyed over 460 companies across Australia and New Zealand to dig into their data and analytics usage and future plans. Who is leading the way?

Analytics 98

Analytics Data-driven Marketing Reporting 98

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190