Data-driven Interactive Magazine Measurement 
CIO Business Intelligence
MAY 18, 2023
and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes. This step-by-step guide to designing a high-functioning organization helps you understand four team types and interaction patterns and helps you to type and build it. “It
datapine
AUGUST 21, 2019
The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business. 8) Revenue And Sales Interactive Management Overview.
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Sisense
JUNE 17, 2021
According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. The right data is the key to a successful growth marketing program. Could data analytics have helped? Tip: Measure the metrics that matter. Think again. Absolutely.
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not.
datapine
OCTOBER 30, 2019
Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Read on to see why data reports matter and our top data reporting tips.
Occam's Razor
APRIL 30, 2018
Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.
Occam's Razor
JUNE 1, 2010
The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives.
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