Sisense

APRIL 27, 2021

The sooner employees understand how essential proper security measures are, the better. One downside to hybrid or remote environments is the lack of in-person interactions. In a human workforce, error will never be eradicated, but it can be managed with the right security measures. Remote work is the future of development.

Measurement 52

Measurement Publishing Testing Software 52

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Tip: Measure the metrics that matter. These can help raise awareness, but if your goal extends beyond that, make sure you measure — and deliver on — the KPIs that matter.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising ROI Metrics Marketing 165

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? We'll end with measurement (see tweet above), let's go figure out the first challenge first.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV? The content of the letter could be customized to Stephanie's data/behavior.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). A series of debates in literature, editorials, lectures, magazine articles, film, etc., Interactive media plays a much larger role in our work than merely the presentations or blog posts. Of course, some questions in business cannot be answered with historical data.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. "So what if no one interacted with your Twitter feed, at least they saw it! "It's It covers, content, marketing and measurement. Claim the URL.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167