Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

Data-driven 94

Data-driven Marketing B2B Big Data 94

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 81

Data-driven Big Data Metrics Machine Learning 81

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

CIO Business Intelligence

FEBRUARY 13, 2024

There are several important metrics that can be used to achieve IT success, says Jonathan Nikols, senior vice president of global enterprise sales for the Americas at Verizon. “To To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” There are a number of ways to measure value.

Metrics 139

Metrics IT ROI Measurement 139

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Customers navigate multiple touchpoints before reaching a sales representative or making a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 111

Cost-Benefit Enterprise ROI Data Warehouse 111

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 107

Big Data IT Data-driven Sales 107

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. Did you know that retail sales in the US are expected to reach $5.94 According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. trillion in 2019?

Advertising 98

Advertising Cost-Benefit ROI Sales 98

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections! So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge. Newspapers!

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 117

Data Analytics Analytics Big Data Machine Learning 117

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?

Marketing 101

Marketing Strategy Optimization Data Analytics 101

CIO Business Intelligence

AUGUST 23, 2022

By: Amrita Shergill, Account Manager, NaaS and Ecosystem Sales at Aruba, a Hewlett Packard Enterprise Company. To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders.

Cost-Benefit 103

Cost-Benefit Business Objectives ROI Risk 103

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 126

B2B Sales Marketing Big Data 126

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. This is where big data comes into play.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

CIO Business Intelligence

MAY 2, 2023

Other well-known GenAI applications can generate narrative text to summarize or query large volumes of data, generate images and video in response to descriptive phrases, or even generate complex code based on natural language questions. James Caton : We’re already seeing a lot of data-driven innovation in the industry.

Cost-Benefit 94

Cost-Benefit Sales Visualization ROI 94

datapine

MARCH 19, 2019

No longer are we bound by the shackles of cumbersome desktop PCs or one specific geographical location to conduct research or complete online data analysis or other important online tasks. A mobile dashboard provides a portable means of monitoring the most important, high-level KPIs and data related to all areas of a business or organization.

Dashboards 112

Dashboards Visualization Metrics KPI 112

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

datapine

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. We are indeed living in a time rich in invaluable digital data. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company.

Dashboards 149

Dashboards Reporting KPI Cost-Benefit 149

Smart Data Collective

NOVEMBER 24, 2020

Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. It is evident that challenges of data handling will be present in the future too. Increase in ROI. Self-service BI. Prescriptive Analytics.

Business Intelligence 131

Business Intelligence Visualization Dashboards Prescriptive Analytics 131

datapine

OCTOBER 10, 2019

If you want to convey crucial information to decision-makers in the easiest and most effective way possible, you need to embrace the power of interactive dashboards. A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data.

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

MARCH 27, 2019

We’re living in the midst of the age of information, a time when online data analysis can determine the direction and cement the success of a business or a startup that decides to dig deeper into consumer behavior insights. By managing customer data the right way, you stand to reap incredible rewards. Enhancing your sales efficiency.

Management 129

Management Data-driven Dashboards Visualization 129

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Visual marketing dashboards are prime examples of using big data effectively in marketing.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

bridgei2i

MAY 18, 2020

These could also be analyzing projected RoI vs Alignment of these initiatives to operational and strategic objectives or zero-based budgeting. A major challenge in this regard will be on how customer facing functions of sales, marketing and CX come together and align their efforts. Sales Function. Existing customers.

B2B 52

B2B Sales ROI Marketing 52

Sisense

JANUARY 30, 2020

Every company is becoming a data company. In Data-Powered Businesses , we dive into the ways that companies of all kinds are digitally transforming to make smarter data-driven decisions, monetize their data, and create companies that will thrive in our current era of Big Data. Data and analytics!

Analytics 93

Analytics Data-driven Digital Transformation Dashboards 93

bridgei2i

JUNE 23, 2021

Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. It combines the human capacities for learning, perception, and interaction to perform business operations. Enterprise AI automates the end-to-end journey from data to value. Strong Data-Driven Culture.

Strategy 52

Strategy Enterprise Key Performance Indicator Digital Transformation 52

IBM Big Data Hub

MARCH 29, 2024

Collect customer feedback Collect, analyze and distribute customer data through reviews and surveys. For CRMs, they can use AI and machine learning to automate the retrieval and analysis of customer data they’ve collected. Large Brazilian bank Bradesco turned to IBM Watson® to personalize its customer service interactions.

Strategy 65

Strategy Cost-Benefit Key Performance Indicator Marketing 65

Sisense

MARCH 23, 2020

Money never sleeps and neither does your data. In Monetizing Your Data , we look at digital transformation: the ways of turning data into new revenue streams and apps that boost income, increase stickiness, and help your company thrive in the world of Big Data. Maximizing return on existing investments.

Analytics 64

Analytics Data-driven Consulting Marketing 64

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

Data-driven 136

Data-driven Strategy Big Data ROI 136

datapine

OCTOBER 14, 2020

Visualizing the data and interacting on a single screen is no longer a luxury but a business necessity. That’s why we welcome you to the world of interactive dashboards. But before we delve into the bits and pieces of our topic, let’s answer the basic questions: What is an interactive dashboard, and why you need one?

Dashboards 235

Dashboards Interactive Reporting KPI 235

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 90

Marketing Advertising Big Data ROI 90