Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not. I don't think it is simply a metrics/measurement problem. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business.

Sales 235

Sales Dashboards KPI Visualization 235

Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. ” And teases at the reward.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

APRIL 30, 2018

They don’t result in taking the entire business strategy or the complete customer journey. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Why not global maxima?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 23, 2012

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Helps make marketing better.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152