Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. It’s so easy for each little piece (you!) Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. You need data!

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. These server logs can then be used to do basic reporting using off the shelf software.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Edwin Chen

SEPTEMBER 29, 2011

Following the path of my previous data-driven post on differences between Silicon Valley and NYC , I scraped the Quora profiles of a couple hundred followers of each school to find out. Data Storage 0.65. Big Data 0.41. Data Science 0.328. Data Visualization 0.301. Fortune Magazine 0.389. Nokia 0.659.

Finance 81

Finance Interactive Machine Learning Advertising 81

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. Reporting/dashboards were terribly created ( CDPs anyone? ). Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. Epilogue: There were lots of reasons for the fiasco above.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. Here's the outcomes data for the control version of the experiment. We have to do Email Marketing. We have to do Paid Search. We have to do Social Media.

Measurement 119

Measurement Advertising Testing Marketing 119