Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Take a class in data visualization.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The right data is the key to a successful growth marketing program. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There I said it. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Some data is more a risk than valuable.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52