CIO Business Intelligence

MARCH 12, 2024

Others include preparation for zero-day attacks, almost anything having to do with data stewardship, as well as IT training and social engineering audits. With greater scrutiny on margins and ROI, CIOs must spend wisely, making today’s economic environment a more difficult one for selling preemptive projects that don’t produce immediate ROI.

ROI 122

ROI IT Manufacturing Metrics 122

IBM Big Data Hub

NOVEMBER 20, 2023

An organization is only as strong as its talent pool, so organizations have increasingly embraced talent management as a core component of their overarching strategy. That means the organization needs to identify the metrics it wants to track and create employee assessments to ensure it is tracking employee growth accurately.

Strategy 108

Strategy Management Cost-Benefit Consulting 108

Smart Data Collective

DECEMBER 15, 2021

But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Personalization is among the prime drivers of digital marketing, thanks to data analytics.

ROI 115

ROI Marketing Data Analytics Analytics 115

Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

Marketing Analytics 92

Marketing Analytics Marketing Data-driven Analytics 92

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

Strategy 65

Strategy Cost-Benefit Key Performance Indicator Marketing 65

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Visual marketing dashboards are prime examples of using big data effectively in marketing.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 87

Data-driven Big Data Metrics Strategy 87

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible.

Data-driven 106

Data-driven Marketing Big Data Sales 106

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 69

Strategy Cost-Benefit Consulting Data-driven 69

Smart Data Collective

NOVEMBER 5, 2023

Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? Data analytics has become a useful field that is helping businesses across the globe achieve their targets and objectives within a given budget. Such data is immensely important to formulate a winning strategy.

Marketing 103

Marketing Analytics ROI Data-driven 103

datapine

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. But how do you calculate the impact of your promotional strategies? What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 80

Data-driven Big Data Metrics Machine Learning 80

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 93

Big Data Strategy Digital Transformation Metrics 93

datapine

APRIL 13, 2021

Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. Agencies benefit from interactive dashboard tools to prove the success of their strategies and campaigns to clients. Benefits Of A Modern Agency Report.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. Enter small business dashboards and metrics.

Dashboards 151

Dashboards KPI Metrics Sales 151

CIO Business Intelligence

OCTOBER 30, 2023

We have more visibility into metrics that matter in terms of how we work and use our people,” revealed Chelsey Marr, senior director of the Tyson Technology Program Management Office. Newman’s team leverages the VSM platform’s intelligence to “consume data and help contribute to decision-making.” What you see is maximizing the ROI.”

Management 144

Management Digital Transformation Cost-Benefit ROI 144

CIO Business Intelligence

FEBRUARY 13, 2024

Business alignment is often heralded as a key tenet of successful IT strategies. So, if the bank sees that too many of its loans are defaulting, resulting in losses, how much would an AI-driven loan decisioning software be able to help? Book-to-bill shows whether orders are outpacing billings (i.e., business is slowing).

Measurement 111

Measurement Metrics Strategy Marketing 111

Octopai

JULY 11, 2022

BAAAAAAAAD data. Okay, maybe “less-than-stellar-quality” data, if you want to be PC about it. But you see the “way-less-than-stellar” impact this data is having on your ostensibly data-driven organization. Which sales strategies bring in the most customers, or the most loyal customers, or the highest revenue?

Data Quality 79

Data Quality Strategy Business Objectives Sales 79

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

JANUARY 28, 2020

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. The Value Of Different Dashboard Ideas & Designs. 1) Marketing KPI Dashboard.

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

O'Reilly on Data

MARCH 31, 2020

This means that the AI products you build align with your existing business plans and strategies (or that your products are driving change in those plans and strategies), that they are delivering value to the business, and that they are delivered on time. Why AI software development is different. Machine learning adds uncertainty.

Management 332

Management Machine Learning Experimentation Metrics 332

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 143

Marketing Data Analytics Analytics ROI 143

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66

Data Analytics 105

Data Analytics Analytics Data mining ROI 105

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? billion by 2025.

Analytics 118

Analytics Marketing ROI Testing 118

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

Corinium

JUNE 6, 2019

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

datapine

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. We are indeed living in a time rich in invaluable digital data. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company.

Dashboards 149

Dashboards Reporting KPI Cost-Benefit 149

CIO Business Intelligence

JUNE 21, 2023

The study’s data shows that as automation eliminates repetitive tasks, the pendulum will swing toward the distinctly human skills of communication, creativity, and analytical thinking. How do you convince decision-makers to collaborate on linking IT strategy with business strategy? Where will your business be in 10 years?

Modeling 105

Modeling Cost-Benefit Digital Transformation ROI 105

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 106

Big Data IT Data-driven Sales 106

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 115

Data Analytics Analytics Big Data Machine Learning 115

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. It’s clear that social media metrics are particularly valuable to the modern brand and business.

Metrics 219

Metrics KPI Strategy ROI 219

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue.

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

MARCH 27, 2019

We’re living in the midst of the age of information, a time when online data analysis can determine the direction and cement the success of a business or a startup that decides to dig deeper into consumer behavior insights. By managing customer data the right way, you stand to reap incredible rewards. Enhancing your sales efficiency.

Management 129

Management Data-driven Dashboards Visualization 129

CIO Business Intelligence

APRIL 11, 2022

From front office to back office, the CIO needs to operationalize strategy and be a change agent , driving new skills and talent into the business. The key to success, Scheefer believes, is to become the C-suite’s vehicle for driving business strategy and transformation at pace and scale. Sharpen your strategy.

Cost-Benefit 119

Cost-Benefit Digital Transformation Strategy Consulting 119