Corinium

JUNE 6, 2019

A properly set framework will ensure quality, timeliness, scalability, consistency, and industrialization in measuring and driving the return on investment. It is also important to have a strong test and learn culture to encourage rapid experimentation. What is the most common mistake people make around data?

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Rocket-Powered Data Science

JULY 7, 2019

7) Security (airports, shopping malls, entertainment & sport events). Chatbots cannot hold long, continuing human interaction. Traditionally they are text-based but audio and pictures can also be used for interaction. They provide more like an FAQ (Frequently Asked Questions) type of an interaction. Industry 4.0

Internet of Things 157

Internet of Things Machine Learning Manufacturing IoT 157

CIO Business Intelligence

MAY 16, 2023

The industries these decision-makers represented include insurance, banking, healthcare and life sciences, government, entertainment, and energy in the U.S. It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. and tokenization.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. The content of the letter could be customized to Stephanie's data/behavior. The internet today is a fundamental paradigm shift. RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

NOVEMBER 2, 2015

YouTube has democratized entertainment and education. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. "So what if no one interacted with your Twitter feed, at least they saw it! "It's

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

SCREENS, FEEDBACK, AND “THE ENTERTAINMENT”. Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. In David Foster Wallace’s novel Infinite Jest , there is a video tape known as “The Entertainment.” We shouldn’t be surprised.

Modeling 189

Modeling Advertising Recreation/Entertainment Metrics 189