Experimentation Magazine Reporting Strategy 
CIO Business Intelligence
DECEMBER 6, 2023
Generative AI in particular is amplifying issues that previously existed but were not whole-heartedly addressed,” warns Matt Baker, SVP AI strategy for Dell Technologies (which offers services to help customers build AI systems with Microsoft 365 Copilot or open access models like Llama2).
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. Real-time data is life changing.
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Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. How about magazines? The web is dead. Mobile web is dead.
Occam's Razor
FEBRUARY 28, 2017
Reporting/dashboards were terribly created ( CDPs anyone? ). Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be? ACT goals were set imprecisely. Click-Thru Rate.
Occam's Razor
SEPTEMBER 19, 2011
The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. Mutichannel funnel reports won't answer the questions at the top of this report.
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.
Occam's Razor
JANUARY 9, 2012
A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.
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