Remove Experimentation Remove Marketing Analytics Remove Modeling Remove Reporting
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Two things I love a lot: 1. That's it.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Climb up the ladder some more. < /A > ].

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

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