DataRobot

JULY 27, 2021

An Unprecedented Market Opportunity. Last fall, I penned a blog post around our Series F funding, focused on the fact that the era of experimental AI is over. AI needs to be a core part of every company’s strategy and culture, as well as a top company initiative with a focus on measurable results tied to value. .

Machine Learning 98

Machine Learning Experimentation Modeling Forecasting 98

Occam's Razor

JANUARY 9, 2012

It is a lot easier to predict the present. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future. Most companies are astonishingly blasé about data and possibilities of measurement. If you are a digital marketer then this absolutely is your problem.

Marketing 140

Marketing B2B Measurement Risk 140

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

FEBRUARY 21, 2023

The firm must also attract younger customers amid growing competition from microbreweries, higher market prices and new attitudes to alcohol consumption. This backbone, says Ing Yan, will allow the operating companies to provide seamless customer experiences, drive efficient end-to-end processes, and ensure scalability across markets. “It

Digital Transformation 89

Digital Transformation Sales Experimentation Optimization 89

CIO Business Intelligence

JUNE 6, 2023

And the market for doing so remains robust for corporations looking to make the most of the model. For example, startups are likelier to have advanced devops practices that enable continuous deployments and feature experimentation.

Key Performance Indicator 104

Key Performance Indicator Cost-Benefit Enterprise Experimentation 104

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data.

Advertising 80

Advertising Recreation/Entertainment Experimentation Enterprise 80

CIO Business Intelligence

APRIL 18, 2022

Tech leaders “should have a common language that clearly defines their company’s digital imperatives, with related value measures, that allows the organization to align on strategy across the C-suite and to communicate the strategic value they hope to achieve from it,” Nanda says. There’s a danger in adopting quickly,’’ he says.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

CIO Business Intelligence

JUNE 28, 2023

Experimentation with a use case driven approach. At least for now, they seem focused on use cases that improve productivity, with compelling opportunities in the areas of sales & marketing, code generation, and document generation. By that measure, you will indeed have done better than you thought. Looking forward.

Enterprise 52

Enterprise Experimentation Risk Data-driven 52

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 240

Management Metrics Machine Learning Modeling 240

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. Finally, there’s a presentation layer to reach the world outside Svevia in order to exchange data with customers.

Risk 76

Risk Cost-Benefit Digital Transformation Internet of Things 76

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 91

Cost-Benefit Modeling Manufacturing Interactive 91

Cloudera

MARCH 2, 2022

How do we achieve removing these booleans, as they need to be present for every Bucket and DuplicateNode? Experimental evaluation: We did extensive evaluation of the technique to see how it affects performance and memory utilization. It also measured peak memory consumed at the node and the operator level. Microbenchmark.

Data Warehouse 88

Data Warehouse Optimization Analytics Sales 88

Sisense

NOVEMBER 23, 2020

Alex Antic, voted as one of the top 10 analytics leaders in Australia by IAPA, and Sisense VP and GM of Cloud Data Teams, Scott Castle, recently discussed these findings, diving deep into how COVID presents countless challenges but also fresh opportunities for data analytics professionals. . Who is leading the way?

Analytics 98

Analytics Data-driven Marketing Reporting 98

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 129

Risk Manufacturing Enterprise Technology 129

DataRobot Blog

JULY 28, 2022

This article presents a case study of how DataRobot was able to achieve high accuracy and low cost by actually using techniques learned through Data Science Competitions in the process of solving a DataRobot customer’s problem. Gartner Market Guide for DSML Engineering Platforms. which can lead to large prediction errors.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Sisense

JANUARY 21, 2020

You’re working for an ice cream company that is about to market a brand new special-edition flavor. This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. How does this happen? Let’s start with an example.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

DECEMBER 12, 2016

In a world when your work will never be done, how do you assess that the core things necessary are present? What guarantees that agility and innovation are present in your analytics practice? My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Ontotext

APRIL 3, 2024

In this post we present you with insight gathered at the Knowledge Graph Forum during the panel on Financial Services. So, this is a big driver for the outcome because when you are saving money for the business, you can measure it and see its value. The business why behind knowledge graph projects Peio Popov : Welcome, everyone!

Technology 59

Technology Risk Digital Transformation Measurement 59

Ontotext

NOVEMBER 2, 2023

Organizations that quickly adapt to changing market conditions have a competitive advantage over their peers. Unlocking additional value from data requires context, relationships, and structure, none of which are present in the way most organizations store their data today. This is the goal of a “data-driven” organization.

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Four Useless KPI Measurement Techniques. #9:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Domino Data Lab

JUNE 23, 2019

Pete Skomoroch presented “ Product Management for AI ” at Rev. Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Session Summary.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Hurray, hurray! •

Modeling 161

Modeling Optimization Marketing Interactive 161

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. Why not find a BFF for your lonely metric and present something like this. Never ever never never never ever present any metric all by itself. 3: Measure complete site success.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 8, 2021

At different points of the day, sometimes from one minute to the next, I have to switch gears so that I can be fully present as both a good employee and a good people leader. From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Cloudera

JUNE 6, 2019

when an admin uses the cluster creation wizard, CM presents two options: (1) create a traditional cluster, or (2) create a compute cluster. While we present the above as independent strategies, admins can combine multiple strategies to achieve the optimal balance for their specific environments. Beginning with CM 6.2,

Metadata 86

Metadata Data Lake Optimization Strategy 86

O'Reilly on Data

MARCH 23, 2023

It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing. It does a great job of collecting and presenting data.

IT 258

IT Modeling Testing Risk 258

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Stanford professor Chris Ré presented “ Software 2.0 But I digress.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. However, meaningful insights require a representative panel or an analysis that corrects for the sampling bias that may be present.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

The big concept was Multiplicity and it was presented by Guy Creese (then Research Director for Aberdeen Group). Let's fast forward to the present (an amazing four years later!). I have already presented my mental model for Web Analytics 2.0. It was totally worth it.

Analytics 98

Analytics Experimentation Metrics Measurement 98