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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Bringing an AI Product to Market

O'Reilly on Data

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Without clarity in metrics, it’s impossible to do meaningful experimentation. When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ).

Marketing 362
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Uncertainties: Statistical, Representational, Interventional

The Unofficial Google Data Science Blog

Some of that uncertainty is the result of statistical inference, i.e., using a finite sample of observations for estimation. But there are other kinds of uncertainty, at least as important, that are not statistical in nature. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers that you have the right skillset. Organization: AWS Price: US$300 How to prepare: Amazon offers free exam guides, sample questions, practice tests, and digital training.

Big Data 122
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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown.