CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. They invest in cloud experimentation.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Sisense

JULY 1, 2021

A Twilio study of 2,569 companies found that the pandemic accelerated their digital communication strategy by an average of six years. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense. But a better strategy is figuring out how to direct your energy strategically.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. Life insurance needs accurate data on consumer health, age and other metrics of risk. And then there is the Cloud.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. our measurement strategies 2. what to focus on priorities 3. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter. That is the solution. Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Mongoose Metrics ~ ifbyphone. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. It is a really good metric. I love bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166