Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

AUGUST 22, 2011

Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Consultants, Analysts: Present Impactful Analysis, Insightful Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Build A Great Web Experimentation & Testing Program.

KPI 124

KPI Metrics Measurement ROI 124

Domino Data Lab

JUNE 23, 2019

Pete Skomoroch presented “ Product Management for AI ” at Rev. Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Session Summary.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Stanford professor Chris Ré presented “ Software 2.0 Let’s unpack that one: it’s quite important.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Google Website Optimizer. The 10/90 Rule!

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 2, 2015

When you search for them, if you find them, you end up on sub-optimal landing pages. The brand and performance ROI to the company is clear and direct. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

datapine

FEBRUARY 4, 2020

That’s why we will present annual, monthly, weekly, daily and digital marketing reports that you can use for your own promotional activities and upscale your marketing efforts. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214