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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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The Importance of Leveraging Analytics in Ecommerce Website Design

Smart Data Collective

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big data can be very valuable for product marketing.

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From Data to Decisions with Actionable Insights

Sisense

To business intelligence execs, the top-level view is the integration of everything from containers to ML technologies and visualizations. Analytics must cope with both structured and unstructured data to achieve optimal results. The race to put actionable insights into the hands of users is on.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

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A CEO Question: Start With Culture OR Tech?

Mark Raskino

Given what we have learned from the experience of others, should he lead the effort with culture change or technology change? So if we are forced to choose – which should go first, investing in the technology base or investing in the culture change? He knows they must embark on a digital transformation journey.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

The impact of COVID-19 on the Consumer Goods industry – both Consumer Packaged Goods and Consumer Technology and Durables, has to be understood in the right cultural milieu, if we wish to assess the situation correctly. The following Gartner diagram shows the Coronavirus in the context of the cultural zeitgeist of current times.