Peter James Thomas

MARCH 17, 2020

I tend to often tag Data Strategy with the adjective “commercial” and commercial awareness is for me what makes the difference between a Data Technology Strategy and a true Data Strategy. The home of The Data and Analytics Dictionary , The Anatomy of a Data Function and A Brief History of Databases.

Data Strategy 80

Data Strategy Strategy Cost-Benefit Business Intelligence 80

bridgei2i

FEBRUARY 6, 2020

Digital Enterprise” is not a tag that companies can attach to themselves based on a few initiatives they undertake. There are a number of challenges they will have to navigate however: Showing incremental RoI for AI investments over existing Data and Analytics Investments. Improving Operational Effectiveness. Digital Enterprise.

IoT 69

IoT Internet of Things Digital Transformation ROI 69

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 3: Tags should be inline. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

bridgei2i

NOVEMBER 25, 2020

Auto-tagging, routing, organizing, adding data to relevant files, removing duplicate data, providing options to filter and sort the data to create different reports, providing data security, assisting with risk management and data compliance, etc. are some ways in which data is categorized and classified throughout the enterprise.

Enterprise 52

Enterprise Data mining Consulting Risk Management 52

IBM Big Data Hub

FEBRUARY 14, 2024

Clarify computer vision AI-powered computer vision enables image segmentation , which has a wide variety of use cases, including aiding diagnosis in medical imaging, automating locomotion for robotics and self-driving cars, identifying objects of interest in satellite images and photo tagging in social media.

Cost-Benefit 87

Cost-Benefit Insurance Unstructured Data Machine Learning 87

bridgei2i

MAY 11, 2020

With employees and customers operating from home, every CX service organization across enterprises is seeing a visible shift in interaction patterns. With employees and customers operating from home, every CX service organization across enterprises is seeing a visible shift in interaction patterns. Change in Interaction Patterns.

Data Science 52

Data Science Interactive Enterprise Strategy 52

AWS Big Data

JULY 26, 2023

aws:/home/glue_user/.aws aws -v $WORKSPACE_LOCATION:/home/glue_user/workspace/ -e AWS_PROFILE=$PROFILE_NAME -e DISABLE_SSL=true --rm -p 4040:4040 -p 18080:18080 --name glue_pyspark public.ecr.aws/glue/aws-glue-libs:glue_libs_4.0.0_image_01 pyspark Start Visual Studio Code. Then you will see a view similar to the following screenshot.

Data Integration 69

Data Integration Snapshot Testing Visualization 69

Smart Data Collective

SEPTEMBER 8, 2020

This is especially true now with COVID in play, and new ‘work from home’ and transportation guidelines in place. So how can you stand out in a crowded marketplace by leveraging data analytics ? You can use sophisticated data analytics tools to conduct A/B testing to see how different marketing tactics perform. 4 Market with SMS.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Cloudera

JUNE 28, 2022

In a previous blog of this series, Turning Streams Into Data Products , we talked about the increased need for reducing the latency between data generation/ingestion and producing analytical results and insights from this data. Building real-time streaming analytics data pipelines requires the ability to process data in the stream.

Dashboards 86

Dashboards Machine Learning Statistics KPI 86

Ontotext

JANUARY 26, 2023

This might include a range of tasks such as searching weather conditions on an app, looking at the temperature at home, reviewing electricity usage on a dedicated web platform, all the way to managing and utilizing data in a professional system at work. In today’s world, we increasingly interact with the environment around us through data.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Jet Global

MARCH 5, 2019

AI, colloquially, is used to refer to a number of computer-powered business decision drivers, including automation (not AI), data modeling (not AI), and reporting and analytics (also not AI). Facebook’s facial recognition photo tagging is an example of a vision system. But are those tools powered by artificial intelligence?

Business Intelligence 75

Business Intelligence OLAP Visualization Reporting 75

Ontotext

NOVEMBER 22, 2020

You want elemental particles to have existed for billions of years, the sun and planets created, you want apple trees to be domesticated and the industrial revolution to have made home ovens possible. Continuous Data Operations and Data Management for Analytics and Master Data Management. After all, you just want some pie.

Metadata 72

Metadata Cost-Benefit Unstructured Data Technology 72

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. See Page 269. :).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

IBM Big Data Hub

APRIL 18, 2024

While cost wasn’t the primary driver, it reflects a growing belief that the value generated by gen AI outweighs the price tag. Image (55%): Gen AI can simulate how a product might look in a customer’s home or reconstruct an accident scene to assess insurance claims and liability.

Cost-Benefit 95

Cost-Benefit Modeling Manufacturing Interactive 95

Smart Data Collective

MAY 28, 2021

Data Analytics is Important for Understanding Customer Behavior in eCommerce. Nowadays, online shopping is getting increasingly popular, as it is possible to purchase nearly all sorts of goods from the comfort of your home. Before you get down to your journey map with the right data analytics insights, there is some groundwork to do.

Data Analytics 137

Data Analytics Analytics Big Data Measurement 137

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Some web analytics tools providers still user third-party cookies, and often their customers are unaware.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

AWS Big Data

APRIL 28, 2023

This is the second post of a three-part series detailing how Novo Nordisk , a large pharmaceutical enterprise, partnered with AWS Professional Services to build a scalable and secure data and analytics platform. Then, in the Amazon Cognito identity pool, we map the user pool attributes to session tags to use them for access control.

Data Governance 65

Data Governance Management Data-driven Data Lake 65

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

AWS Big Data

OCTOBER 20, 2023

There are three configuration files available on the DNS server under the /home/ec2-user folder: named.conf mysql.internal.zone kafka.us-east-1.amazonaws.com.zone The data file salesdb.sql is already downloaded and available under the /home/ec2-user directory. Enter the log group name, retention settings, and tags, then choose Create.

Data Processing 83

Data Processing Snapshot Data Warehouse Management 83

Cloudera

OCTOBER 18, 2022

Like all of our customers, Cloudera depends on the Cloudera Data Platform (CDP) to manage our day-to-day analytics and operational insights. Cloudera runs much of its internal analytics on CDP Private Cloud Base , and this was the natural home for prototyping an automation, monitoring, and governance solution: Project CloudCost.

IT 90

IT Data Warehouse Dashboards Visualization 90

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. Home Buyers? Use this if it helps: Web Analytics Measurement Framework. Affluent 100k+? Brides-to-be? Gossip Gurus?

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. If you' have Web Analytics 2.0

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare. Here is a example.

Management 68

Management Experimentation Testing Strategy 68

erwin

APRIL 21, 2020

According to Gartner, “organizations that offer a curated catalog of internal and external data to diverse users will realize twice the business value from their data and analytics investments than those that do not.”. Do they know what the company’s work-from-home policies are? Do employees understand how to handle sensitive data?

Measurement 97

Measurement Sales Data Governance Metadata 97

erwin

APRIL 21, 2020

According to Gartner, “organizations that offer a curated catalog of internal and external data to diverse users will realize twice the business value from their data and analytics investments than those that do not.”. Do they know what the company’s work-from-home policies are? What Is a Data Catalog? erwin is here to help.

Measurement 96

Measurement Sales Data Governance Metadata 96

Occam's Razor

SEPTEMBER 24, 2012

The long flight home helped me arrive at two conclusions: We (CxOs, Marketers, Analysts) don't really understand what is unique about Facebook. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Why is it so hard to measure the value of Facebook? Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: First , what we want to know is: How often does this page act as our home page (Entrances) and how well is it doing its job (Bounces)? We fix that above.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Smart Data Collective

SEPTEMBER 17, 2019

AI uses cluster analytics and predictive analytics to audit pages and identify search terms that will be popular in the future. Check your Contact Us page, Home page, Footer, and social media platforms. Geo tags assign a geographical location to a photo, video, website, and social media posts. AI predicts customer needs.

Strategy 66

Strategy Technology Marketing Optimization 66

AWS Big Data

MARCH 18, 2024

Use geospatial queries to tag addresses to census blocks. Redshift Serverless makes it straightforward to run analytics workloads of any size without having to manage data warehouse infrastructure. Set up a place index in Amazon Location Service. Subscribe to census data on AWS Data Exchange.

Data Warehouse 78

Data Warehouse Visualization Snapshot Data-driven 78

Sisense

JULY 24, 2020

Analytics and data are changing every facet of our world. In The State of BI & Analytics , we expand on our original research, keeping you ahead of the curve on the world of analytics, data, and business intelligence. Using data to find solutions: The State of BI & Analytics.

Data-driven 96

Data-driven Cost-Benefit Interactive Marketing 96

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. If you have Web Analytics 2.0

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

DataRobot Blog

FEBRUARY 15, 2023

The DataRobot AI catalog fosters collaboration by providing users a system of record for datasets, the ability to publish and share datasets with colleagues, tag datasets, and manage the lineage of the dataset throughout the entire project. Automated Feature Discovery is another differentiator that will have an impact in this use case.

Modeling 52

Modeling Machine Learning Cost-Benefit Metrics 52

Occam's Razor

MAY 21, 2007

For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.]. A Five Step Program to Measure Effectiveness of Your Web Pages: # 1: Don't Obsess About Your Home Page. # IMHO we obsess too much about our home page.

Measurement 90

Measurement Analytics Metrics Testing 90